Information

TENDA GAMES Co., Ltd. (Head office: Toshima-ku, Tokyo, CEO: Shigeki Nakamura, hereinafter referred to as “TENDA GAMES”) has supported the creation of “Norimayu”, a new mascot character for “Yamada Game”, a gaming platform operated by Yamada Denki Co., Ltd. (Head office: Takasaki City, Gunma Prefecture, CEO: Yoshinori Ueno, hereinafter referred to as “Yamada Denki”). In addition, TENDA GAMES was also in charge of creating the “Norimayu” LINE stamps, which went on sale on July 12, 2024.

■ Introducing our latest initiative using “Games Lab”
The new mascot character, “Norimayu,” has been born as the official character of “Yamada Game.” In addition, by turning it into a LINE stamp, we hope that many people, not just those who use “Yamada Game,” will feel closer to “Yamada Game” through “Norimayu.”

TENDA GAMES provides various support for the new growth of “Yamada Game” through “Games Lab,” which provides game talent on a subscription basis (※).
（※）“Yamada Game” operated by Yamada Denki will utilize “Games Lab” to challenge new gaming areas such as blockchain and Web 3.0!：https://tendagames.co.jp/en/information/games_lab202312-2/

TENDA GAMES provided its knowledge of publishing business through “Games Lab” and assisted in the creation of the “Norimayu” character and its release as LINE stamps and sales. Through this collaborative relationship with Yamada Denki, we plan to continue working on new promotional activities and the development of entertainment content.

■ “Norimayu” LINE stamp product information
Release date: On sale now (released July 12, 2024)
Price: ¥120 (tax included) or 50 coins
Overview: 24 types in 1 set
Rights: ©YAMADA-DENKI Co.,Ltd. ©Kozaru
Store URL：https://line.me/S/sticker/27189217

■What is “Games Lab” that provides flexible gaming talent at a fixed price?
Games Lab is a subscription-based service that provides and shares gaming talent according to the scale of your project and the progress of your schedule. From game development to sales, we can respond quickly and flexibly, from development talent to consultants. For example, at the project consideration stage, we hold brainstorming sessions with upstream members, and if an app or 3D element is required, we can provide consistent support by bringing in Unity or UE engineers with development skills from the lab.
Games Lab service introduction page:https://tendagames.co.jp/en/services_en/games_lab_en/

■[What is “Yamada Game”?]（URL：https://gpf.mymd.jp/）
“Yamada Game”, a service provided by Yamada Denki, is celebrating its 11th anniversary. It is a gaming platform used by many customers, mainly those who access it through the Yamada Denki membership app, and offers games that earn Yamada Points and free-to-play social games.