Information
We have entered into a business partnership with G-Choice Co., Ltd. to collaborate on the development of our self-published titles and to create new IP.
Tenda Games Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President and CEO: Ryohei Asaoka; hereinafter “Tenda Games”) and G-Choice Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Ryoichi Yajima; hereinafter “G-Choice”) have entered into a business alliance agreement. This agreement aims to further develop both companies’ business foundations and deliver more compelling content to the global market.
■Background and Purpose of the Business Alliance
In the recent game market, the value of “IP (intellectual property)” with unique appeal has been steadily increasing. Furthermore, strengthening publishing operations—which encompass everything from development to sales and operation—has become a crucial initiative for achieving sustainable growth.
Through this partnership, Tenda Games, which has cultivated advanced game development capabilities and operational expertise, and G-Choice, which possesses innovative game design and extensive publishing experience both domestically and internationally, will deepen their collaboration in the following areas while leveraging their respective strengths.
1. Joint development and technical cooperation for in-house publishing titles
The two companies will establish a collaborative framework from the initial planning and development stages for their respective self-published titles. By sharing development resources and technical expertise, we aim to achieve higher quality and build an efficient development structure.
2. Collaboration for New IP Creation
We will combine the creativity of both companies to create new IP that will be embraced by users worldwide. We will collaborate to advance projects with a view toward multi-platform deployment, including home consoles, PC, and mobile.
3. Mutual Utilization of Publishing and Marketing Know-How
We will share the sales networks and marketing methods cultivated both domestically and internationally to further advance the global expansion of our proprietary IP.
■Comments from Representatives of Both Companies
Tenda Games Co., Ltd. Representative Director and President Ryohei Asaoka
We are greatly encouraged to be partnering with G-Choice, a company with outstanding game development capabilities and a unique publishing track record. By combining both companies’ technical expertise and operational know-how, we look forward to delivering new entertainment that will captivate fans around the world.
G-Choice Co., Ltd. Representative Director Ryoichi Yajima
Tenda Games, with its proven development capabilities and remarkable speed, is an exceptionally reliable partner for us. Through this partnership, we will leverage each other’s strengths to create new IP and further develop our publishing business.
■About Tenda Games Co., Ltd.
We possess extensive development and operational experience across a wide range of platforms, including consumer games, social games, and arcade games. In recent years, we have actively pursued the creation of our own IP and publishing ventures, leveraging our technological capabilities and talent to develop a diversified entertainment business.
Tenda Games Official Website：https://tendagames.co.jp/
■About G-Choice Co., Ltd.
We develop and publish game content for the global market, prioritizing originality and quality. Our strengths lie in our adaptability to diverse platforms and our proven track record in global expansion.
G-Choice Official Website：https://gchoice.co.jp/